How important is it for your business to be online? A strong online presence is crucial for your success and growing your business more than you can in a local market. Here's why and how to make the most of the digital space.
Reaching More Customers
The internet helps connect you with customers far beyond the Gitga'at community. With a website or online store, your unique products and services can reach people across Canada and worldwide.
Instead of selling only to your friends, neighbours, and community members, your client base can reach the other side of the world. That could be someone in Australia buying your handmade crafts or someone in Nova Scotia who wants to take virtual Sm'algyax language lessons from you. Being online makes this possible!
Overcoming Location Challenges
Many First Nations businesses face challenges due to remote locations like Hartley Bay. Limited road access or unreliable transportation can make it difficult to connect with customers in person.
But online, this barrier disappears. You can sell your products, offer services, or share your expertise while remaining in the community (or anywhere else).
Building Your Brand
Use the internet as a tool to tell the story of your business. You can share your culture, traditions, and the meaning behind your work through words, images, or videos. Storytelling helps customers connect with you on a deeper level and gives them a reason to become your customers.
Use social media, your website, or online marketplaces to showcase what makes your business unique.
Accessing New Opportunities
Being online opens doors to new partnerships and funding. Many programs support Indigenous entrepreneurs, and they often look for businesses with a digital presence.
Another perk of being an online business is finding and connecting with other Indigenous entrepreneurs for support and collaboration.
Three Tips for Getting Started Online
Start Simple: You don't need a complex website right away. Begin with social media or join an online marketplace. Start somewhere and grow your online presence as your business grows.
Learn Digital Skills: Take advantage of free online courses or workshops for Indigenous entrepreneurs.
Connect with Others: Join online communities of Indigenous entrepreneurs who can offer advice and support. Search for online Facebook groups or forums related to you and your business.
The Present (and the Future) is Digital
The world is moving online more every day. By embracing digital tools, you're setting yourself up for growth. You should share your Gitga'at products, services, and stories with a wider audience; people worldwide will be excited to find your offerings. Let's show the world what the Gitga'at community has to offer.
Find more training opportunities for entrepreneurs and job searchers on the Training page of the GDC website.
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